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NestScale x Service Points Webinar Recap: Boost Valentine’s Day Sales

Webinar recap

Valentine’s Day is just around the corner and as a Shopify business owner, why not try out some effective strategies to boost your sales this enchanting season? In our latest collaboration with Service Points, we’ve hosted a successful webinar, delving into SMART Dropshipping and ACCURATE Ad tracking. These insights are designed to help you scale your business effectively during this special season.

If you missed the webinar and are curious about the key insights we covered, worry not! We’ve prepared a comprehensive recap for you. Stay tuned as we provide you with valuable knowledge and tools to enhance your business performance. 

Leverage the power of SMART Dropshipping

Dropshipping can be a profitable venture, but taking your business to the next level for maximum profit is as complex as navigating an entire industry. This can be especially challenging for traditional dropshippers. The common hurdles include financial setbacks due to relying too much on one supplier, having little bargaining power that leads to higher costs, and lacking deep insights into your supply chain’s inner workings.

Bid farewell to these inefficiencies with the revolutionary approach of SMART Dropshipping, paving the way for a remarkable transformation in your business dynamics.

What is SMART Dropshipping?

SMART Dropshipping represents a fresh perspective in the dropshipping landscape, characterized by the creation of an automated and data-driven supply chain. This forward-thinking strategy empowers businesses to maximize profits while minimizing costs. Dive into the transformative realm of SMART Dropshipping, where efficiency meets profitability:

  • Increased Profit Margins: Experience a substantial boost in profit margins, reaching up to an impressive 30-40%.
  • Enhanced Customer Satisfaction: Elevate customer satisfaction levels through optimized processes and timely deliveries.
  • Backend Automation: Say goodbye to manual labor as SMART Dropshipping automates order fulfillment, price management, and dispute resolution.
  • Real-time Supply Chain Insights: Stay ahead with a supply chain dashboard providing real-time data insights for informed decision-making.
SMART Dropshipping

How to scale up effectively with SMART Dropshipping?

Unlocking the full potential of SMART Dropshipping can be a game-changer, especially during high-sales occasions like Valentine’s Day. Let’s dive into the key components and see how businesses can effectively scale up: 

Independent and flexible with multiple suppliers for products

With SMART Dropshipping, being independent and flexible with multiple suppliers for different products is key. This strategy lets you tailor your product offerings by choosing the best supplier for each category. It ensures a perfect match between product quality and supplier know-how, reducing stock-related problems.

Supplier bidding for cost optimization

The bidding mechanism transforms your supply chain into a dynamic ecosystem that adapts to evolving market conditions. Suppliers bidding against each other empower you to compare prices comprehensively. This flexibility allows you to choose the most cost-effective option, maximizing profitability. Moreover, suppliers are not obligated to accept proposed price changes, providing the freedom to re-quote products at your discretion, aligning with dynamic market conditions.

Set up a supply chain dashboard 

A well-crafted supply chain dashboard serves as your navigational tool for informed decision-making. Gain comprehensive insights into supply chain statistics, understand performance metrics, and identify areas for improvement. 

Set measurable goals based on statistical data to continuously optimize your supply chain, achieving efficiency and meeting scaling objectives. The supply chain dashboard is the compass guiding your business toward streamlined operations and enhanced customer satisfaction.

Automation for efficient scaling

Automating repetitive tasks is the cornerstone of efficient scaling. Automation not only saves significant time and money but also frees up resources to focus on strategic aspects of business growth. It ensures that your attention is directed toward crucial elements of scaling, emphasizing strategic decision-making and business expansion. In essence, automation becomes the driving force behind a streamlined and scalable business model, providing the efficiency needed for rapid growth.

Accurately track your ads to boost Valentine’s Day sales

Embrace the power of SMART Dropshipping this Valentine’s season to not only meet but exceed the expectations of your customers while propelling your business to new heights. Let’s However, don’t forget its dynamic companion – advertising. Every savvy business owner aiming for efficient scaling must navigate the landscape of advertising intricacies. Let’s delve into the key insights shared during our recent webinar.

Challenges in Ad Tracking for This Valentine’s Day

Understanding the importance of accurate ad tracking is one thing, but businesses often face many challenges in obtaining the right data to optimize their marketing strategies. Let’s examine some key challenges e-commerce might encounter that prevent them from achieving accurate tracking data:

Data Gathering Challenges

Using built-in analytics tools like Facebook (Meta) Ads or Google Ads presents a challenge – the lack of real-time data. During peak times like Valentine’s Day, waiting hours for campaign data updates in the analytics system can hinder quick, strategic actions that could boost sales.

Moreover, advertising platforms, such as Facebook Ads, Google Ads, or TikTok Ads, face hurdles with tracking codes like fbclid and gclid due to stricter data privacy policies. With iOS 14 app tracking transparency and iOS 17 link tracking protection, there’s a genuine risk of inaccurate conversion tracking and misallocated budgets.

Analytical challenges

It’s imperative to acknowledge that many current built-in analytics platforms provide limited marketing attribution options. For example, Facebook (or Meta) Ads Manager supports only the Last-touch attribution model. Similarly, GA4 limits options to just two: Last-click and Data-driven models. This proves quite restrictive for businesses with unique buyer journeys.

Understanding the complete customer journey

Understanding the customer journey has become more complex as advertising strategies spread across more channels and ads. Customers engage with your brand through various touchpoints – social media, ads, email newsletters, websites, and physical stores – creating a complex journey. Identifying the best-performing channels or ads is crucial, but understanding all touchpoints on the customer’s journey is essential for a comprehensive assessment. Rapidly evolving customer behaviors further complicate the ability to consistently track and understand their journey.

Lack of ad creative insights

Among the two most popular platforms for running creative ads, TikTok Ads and Facebook Ads, only TikTok Ads offers a creative report feature. This feature enables users to track the performance of their creatives. Understanding the overall impact of your creatives on advertising campaigns can be challenging without knowing how many ads are using your creative, making it hard to measure its effectiveness across different campaigns.

Overcome challenges and improve your ad performance 

While these challenges may seem daunting, they are not impossible to resolve. If your built-in analytics tools fall short, the quickest and most effective solution is to tap into the power of third-party external analytics tools, specifically NestAds.

NestAds Solution

External analytics tools often provide a single dashboard where data from various advertising platforms can be aggregated and displayed together. They can utilize not only your advertising data but also your store performance to offer the most comprehensive insights.

Customer Journey Mapping

NestAds stands out not only for its resilience to tracking restrictions introduced by iOS 14 or iOS 17 but also for its reliance on sustainable first-party data and server-side tracking, ensuring that your customer data remains intact and secure on the analytics company’s servers. Additionally, NestAds excels in providing real-time data updates and mapping the customer journey. This approach combines simplicity with convenience, offering an effective solution to navigate these challenges.

Conclusion

In our recent webinar, we have guided you through the intricacies of SMART Dropshipping, shedding light on the complete ad tracking and ad optimization process. In the fiercely competitive online market, success isn’t just about keeping up; it’s about harnessing the extraordinary power of data. The data-driven strategies discussed aren’t just theoretical; they are the key to unlocking your business’s full potential. In a world where every click matters, understanding and leveraging data is the secret sauce to stand out, innovate, and thrive.

Webinar recording and materials

If you missed the live webinar and want to access our insightful materials, the recording will soon be published on our Resource page, offering you an opportunity to delve into the wealth of knowledge shared. Additionally, we welcome any queries or feedback you may have; simply drop them in the comment section, and we’ll be delighted to assist.

Curious about the capabilities of NestAds? Sign up now to explore firsthand how NestAds revolutionizes ad tracking and analysis with intuitive features and seamless functionality Best of all, it’s completely free! 

Hanna

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Hanna

Author at NestScale

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