NestAds 1.6: Enhanced Customer Journey & Tailored Traffic Rules

Welcome back, Shopify merchants! We’re thrilled to introduce NestAds 1.6, loaded with new features and enhancements for improved ad tracking and marketing. This version provides a deeper insight into the customer journey, along with customizable options for your business needs.

We’ve also updated our pricing plans to better serve businesses of all sizes, from startups to large corporations. Continue reading to explore each feature and see how NestAds can boost your marketing analytics and business growth.

Customer journey enhancement for detailed tracking

In this version, the new Customer Journey dashboard provides detailed tracking of all customer touchpoints, even for those who do not complete their purchases.

Understanding and improving the customer experience is crucial. Hence, we’ve added a drop-off feature that shows where potential customers leave the journey. This insight helps you pinpoint issues at specific touchpoints, explaining why and where conversions fail, and ultimately enhances conversion rates.

You can also select detailed customer journeys from the aggregated dashboard and analyze individual journeys at multiple ad levels. This detailed examination of campaign performance and customer behavior helps you identify which paths are performing well and which need modification, leading to improving your retargeting campaigns and optimizing user paths.

Accurate and customizable performance reports

Two new features have been launched in the 1.6 version of NestAds that help Shopify merchant tailor their own performance report and unify their data: Currency & timezone settings, and advanced filtering options. 

With the new feature to sync all performance data into a single currency and timezone, managing your accounts is now more efficient. This ensures consistent data across global operations, simplifies ad targeting across countries, and streamlines management. By specifying currencies and time zones, you can accurately track performance and maintain a unified view of your marketing efforts.

In addition to accurate performance measurement, NestAds 1.6 offers customizable analysis through advanced filtering options. You can tailor your analysis via filtering campaigns by status such as completed, active, inactive… and other key metrics like clicks, revenue, and CVR… allowing you to focus on the most relevant insights, enhance your marketing strategies, and achieve better results.

Streamline traffic sources management 

This update welcomes a whole new feature called Custom Traffic Rules, designed to streamline traffic management for Shopify merchants. This functionality allows you to assign order revenue credit to the appropriate sources based on your unique business demands. 

By creating your own traffic rules, you can accurately understand and track which traffic sources contribute most effectively to your revenue and impact your business, enabling better budget allocation and strategic planning. Not only that but you also gain greater control over how your marketing data is organized and interpreted.

Flexible pricing plans to suit your business

We’ve revised our pricing structure to better meet your needs and provide more value without compromising on service quality. To simplify our offerings, we’ve excluded pricing plans for charging for TikTok pixels and TikTok ad optimization. Now, there are only two plans available: Starter and Pro.

If you’re a beginner starting a business on TikTok and want to reach a wide audience with TikTok Ads, our Starter plan is perfect for you. It includes all the essential features for TikTok Ads tracking and optimization, ensuring you have the tools you need to succeed. 

For those running ad campaigns across multiple channels, our Pro plan, priced at $49.99/month, offers access to the full suite of features, providing a convenient and comprehensive solution for advanced marketing needs. 

Are you ready to unlock the power of NestAds 1.6 today?

NestAds 1.6 comes with new features and updates to revolutionize your marketing analytics and boost business performance. This version extends beyond tracking converted customers to provide insights into the entire customer journey. With customizable performance reports and detailed filters, you can fine-tune your analysis to meet your specific needs, enhancing control over your marketing efforts.

Additionally, NestAds 1.6 streamlines management and improves strategic decision-making with custom traffic rules. These rules let you tailor traffic sources to fit your business needs. Our flexible pricing plans offer the best value without sacrificing quality. Don’t miss out—unlock the full potential of your marketing data with NestAds 1.6 today and elevate your business.

If you have any questions or need assistance, our dedicated support team is here to help. Reach out to us anytime at [email protected] for personalized guidance. We’re committed to ensuring that NestAds perfectly aligns with your unique needs and goals.