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AI is changing how people shop. From ChatGPT to Perplexity, more shoppers are turning to conversational assistants to discover products, compare brands, and make purchase decisions. To keep up with this shift, online stores are exploring how to get their brands mentioned in the answers of these AI models.
However, before AI can mention a brand, it has to discover and understand what the website offers. This is where the new LLMs.txt emerged to help AI systems understand and interpret website content more efficiently.
What is LLMs.txt for Shopify?
LLMs.txt is a new type of file placed on your website, similar to robots.txt. While robots.txt guides traditional web crawlers like Googlebot, LLMs.txt is designed for large language models (LLMs) such as OpenAI’s ChatGPT, Anthropic’s Claude, or Perplexity AI.
The file sits at the root of your store domain (e.g., yourstore.com/llms.txt) and follows a simple markdown structure that’s easy for AI to read.
Here’s what it typically includes:
- A short title: The name of your brand or website.
- A brief description: What your store does and what products or services it sells.
- Optional sections that link to your most important pages, such as your product collections, blog, or policies.
This way, when an AI model looks up your domain, it immediately gets a clean, easy-to-understand overview of your business without being distracted by code, ads, or navigation menus.
How to create an LLMs.txt for Shopify?
Setting up an LLMs.txt file for your Shopify store might sound technical at first, but it doesn’t have to be.
Traditionally, you would need to manually create a text file, write content in the correct markdown format, and upload it to your store’s root domain. Then, each time your store changed: new products, collections, or policy pages, you’d have to update the file again to keep it accurate.
To simplify this entire process, we developed NS LLMs.txt Generator to automatically build and manage your LLMs.txt file, so your Shopify store is always ready for the AI shopping era with zero maintenance.
- Generate in one click: Instantly create your store’s LLMs.txt file with all essential details such as store name, products, collections, blogs, and pages.
- Keep the file up-to-date: The file updates itself whenever your store changes, ensuring AI tools always reference the most accurate version.
- Customize freely: Add, edit, or remove content anytime. Include custom instructions to guide how AI uses content on your store.
NS LLMs.txt Generator gives every Shopify merchant a head start in the AI shopping era. No technical setup, no maintenance, just one click to stay ready.
Future-proof your store for AI optimization
The shift toward AI-driven shopping is already underway.
By setting up your LLMs.txt now, your Shopify store is preparing to stay visible and relevant in the next era of search and discovery.
Shopify Development 
