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How to Set Up TikTok Pixel for Your Business (Tutorials) 

how to set up tiktok pixel

If you’re running a TikTok ad campaign and you want to see how efficient it is, Let’s include Tik Tok pixel, which is one of the most effective tools to track specific events, such as when someone views a TikTok ad or clicks on a link to your website.

So, how to set up TikTok pixel? It is difficult? We will show you step by step below. Let’s dive in!  

What is TikTok Pixel? 

TikTok Pixel is a piece of code that you can install on your website to measure the ad impacts by tracking visitors’ behaviors. It helps you find the right audience for your ads, see which ads perform best, and make more informed decisions. 

Why do we need to use TikTok pixel?

Conversion tracking 

TikTok pixel is a great tool that shows you what happens after your customers interact with your ads such as making a purchase, filling in the contact form, registering an account, or downloading your app. Importantly, your advertising campaign will be more effective if more users take action.

Ad optimization

With this tool, you can customize your ad campaigns to target TikTok users who are most likely to add products to the cart, complete the order, etc.

Collect data for remarketing 

Remarketing is the method of using marketing campaigns to persuade, advise, and remind customers to make a purchase they were not able to make before.

With TikTok Pixel, you can create custom audiences or lookalike audiences based on their behavior on your website. Then these audiences can be used for remarketing campaigns.

How to set up TikTok pixel

Creating the TikTok pixel is super easy for anyone. We will walk you through step by step below: 

Step 1: Click Events on the Assets tab

tiktok pixel

Step 2: Then choose whatever you want to track: app events or web events 

app or web events

Step 3: Click Create Pixel 

create pixel

Step 4: Set up web events

Create your Pixel Name: You should name it based on the conversion aim. The maximum length for a Pixel name is 128 characters, including spaces. We suggest the pixel name corresponds to the website or domain name.

Under Connection Method, tap TikTok Pixel and click Next

set up web events

Step 5: Install the Pixel code 

There are 2 options for you to create pixels: Manually Install the Pixel Code and Automatically Set Up Web Events via Partner Platforms. We will guide you in each option specifically below: 

Option 1: Manually Install the Pixel Code 

Click on Copy Pixel Code

Copy Pixel Code

Paste the pixel code at the top of the header section on your website. Website headers start with the <head> tag and close with the </head> tag.

For example


*Note: Paste your pixel code once only. Don’t keep adding pixels to the header section repeatedly.

Check your website theme settings to see whether or not it has Header and Footer Scripts where you can paste the pixel into the header section or ask a web developer for help. 

Option 2: Automatically set up web events via partner platforms 

You can also install your pixel using a variety of third-party apps, such as Google Tag Manager, Square, or BigCommerce. However, the most popular ones are Shopify and Google Tag Manager.

partner platforms

Is it easy for you? After that, you’re all set now! 

How to install TikTok pixel on Shopify

If you want to set up your TikTok pixel on Shopify, follow these steps: 

Step 1: Go to Shopify App Store, then add the TikTok app 

download tiktok

Step 2: Click Add sales channel 

Add sales channel

Step 3: Choose Set up Now

Set up Now

Step 4: Connect your TikTok For Business account 

tiktok pixel

Step 5: Connect your TikTok ads account

TikTok ads account

Step 6: Create a new pixel by clicking the Create Pixel button or selecting an existing pixel to connect to

create new pixel

And that’s how the TikTok pixel is installed in your Shopify Store!

TikTok pixel events 

Events are regarded as visitors’ actions taken on your website including adding an item to a cart, filling out a form, or making a purchase.

There are fourteen kinds of actions: add payment info, add to cart, add wishlist, click button, complete payment, complete registration, contact, download, initiate checkout, place an order, search, submit form, subscribe, and view content 

For example: When customers add a product to the shopping cart, that’s an “Add to Cart” event

Overall, marketers can make the most use of this tool to check how customers interact with their websites. Moreover, based on these performances, they can customize ads in order to reach the right audiences. 

TikTok helper

What is TikTok pixel helper?

TikTok Pixel Helper is a tool that helps you to check how is your pixel working by providing suggestions for your website and identifying errors.

How to install pixel helper? 

We will show you some simple steps to set up the pixel helper below:

Step 1: Go to Chrome Web Store

Chrome Web Store

Step 2: Search TikTok Helper and click on Add to Chrome

tiktok helper

That’s all you can do to utilize TikTok helper in analyzing your marketing strategy.

How to remove the TikTok pixel 

Follow these steps shown below if you want to uninstall the TikTok pixel: 

Step 1: Go to TikTok Ads Manager

Step 2: Choose Events in the Assets bar


Step 3: Choose App events or Web events

app or web event

Step 4: Click the three dots next to No Recent Activity, then click Delete 

delete tiktok pixel

Only inactive pixels are able to be deleted. All of the information related to a pixel is also deleted when you remove it. This refers to both historic data and any unsent events. Once you’ve deleted this info, you cannot get it back.

Have you created a TikTok pixel for your business? 

If not, why not try it? Although using the TikTok pixel might be difficult for the first time but it’s definitely a worth-to-use tool to track your ads performance 

We suggest one of the most cost-effective tools – Nest Ads that you can combine with TikTok pixel to get the most successful campaign. If you have any questions about the TikTok ad campaign, feel free to contact us via experts and try Nest Ads for free. 


Meet our Author


Author at NestScale

Kriss is a professional content writer, focusing on technology and e-commerce business. When she’s not working, you will find her interested in sports or traveling.


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