Shopify Development 
The Best Shopify Loyalty Apps can make all the difference when it comes to customer retention—and for growing eCommerce brands, retention isn’t just important, it’s a must. On Shopify, a well-structured loyalty program is one of the fastest ways to turn one-time buyers into loyal repeat customers and passionate brand advocates.
But here’s the problem: with 400+ loyalty apps flooding the Shopify App Store, choosing the wrong one can cost you months of lost revenue and wasted setup time.
This guide ranks the 9 best Shopify loyalty apps of 2025 based on features, pricing, user reviews, and practical testing. Whether you’re a growing DTC brand, a niche boutique, or an enterprise-level business, this list has an option tailored for you.
Why loyalty programs are crucial for Shopify stores
Customer loyalty isn’t just about handing out points. It’s about growing a profitable, scalable business.
Here’s what loyalty programs actually deliver when done right:
- Make customers spend more: Loyal customers drop 67% more money per order
- Cut your ad costs: Happy customers refer friends for free (no Facebook ads needed)
- Give you insider data: You’ll know exactly what your customers want to buy next
- Build real relationships: People stick with brands they feel connected to
The catch? Shopify doesn’t come with loyalty features built-in. You need an app for that.
The good news? Pick the right loyalty app and watch your repeat sales explode.
How to pick a loyalty app that actually works
Not all loyalty apps are created equal. Some are lightweight tools with basic point systems, while others offer advanced automation, POS sync, analytics, and tiered VIP programs.
Before you install anything, ask yourself:
- Can I launch this without hiring a developer?
Look for intuitive dashboards, drag-and-drop builders, and native Shopify compatibility. - Does it match how I sell – online, in-store, or both?
If you use Shopify POS or run an omnichannel brand, pick an app that syncs loyalty data seamlessly across every touchpoint. - Will it integrate with my marketing stack?
Your loyalty app should connect with tools like Klaviyo, Flow, or Judge.me to power smarter automations and seamless customer journeys. - Is it customizable enough to reflect my brand?
From widget design to reward rules, your loyalty program should feel like part of your experience – not a generic add-on. - Does the value scale with growth?
Free plans are great, but make sure the app can scale affordably as your order volume grows.
The 9 best loyalty apps for Shopify in 2025
Choosing the right loyalty app can make a huge difference in how well you retain customers and encourage repeat purchases. With so many options available on the Shopify App Store, it’s important to find a tool that aligns with your brand goals, customer behavior, and technical preferences. In this section, we’ll explore the top Shopify loyalty apps in 2025 by comparing their features, pros and cons, and unique strengths so you can find the right fit
Joy Loyalty & Rewards
Perfect for: Omnichannel retailers, fashion & beauty brands
Free plan available: Yes – up to 150 orders
User rating: ★ 4.9 (1,474 reviews)
Joy Rewards & Loyalty Program is built specifically for Shopify merchants and stands out for its seamless integration with Shopify POS. Whether your customers shop online or in-store, they’ll earn and redeem rewards effortlessly creating one unified loyalty experience.
And, Joy goes beyond the basics. It combines custom reward rules, powerful analytics, and flexible integrations to help you design a program that actually drives retention – not just gamifies purchases.
Top features:
- Omnichannel loyalty across online store, POS, and mobile
- Custom rules for referrals, reviews, birthdays, and more
- Integrates with Klaviyo, Flow, Mailchimp, Judge.me, and more
- Built-in analytics to track impact and performance
- 24/7 support you can count on
Pros and Cons:
Rivo: Loyalty & Referrals
Best for: Custom-branded loyalty experiences
Free plan available: Yes – up to 200 orders/month
User rating: ★ 4.9 (1,532 reviews)
Rivo is designed for fast-growing DTC Shopify brands that want full control over their loyalty and referral programs. It offers a flexible, customizable platform that helps boost retention through branded experiences and performance tracking.
Top features:
- Fully customizable design with CSS and font control
- Rewards for purchases, referrals, and milestones
- VIP tiers and point expiration options
- Live analytics to track performance
- 24/7 support via live chat
Pros and Cons:
Smile.io: Loyalty Rewards Program
Best for: Quick setup with reliable retention
Free plan available: Yes – 200 orders/month
User Rating: ★ 4.9 (3,951 reviews)
Smile.io is one of the most widely used loyalty apps on Shopify. It’s built for merchants who want to launch fast, keep things simple, and still offer meaningful rewards through points, referrals, and VIP tiers.
The app’s clean interface and ready-made setup make it a great fit for small to mid-sized stores that want a proven, easy-to-use loyalty solution without the learning curve.
Top features:
- Points and referrals to reward loyal actions
- VIP tiers for long-term customer incentives
- On-site point reminders to boost engagement
- SEO-friendly loyalty landing pages
- Integrates with email tools and helpdesks
Pros and Cons:
Okendo: Reviews & Loyalty
Best for: Brands that value social proof + retention
Free plan available: Yes – up to 50 orders/month
User Rating: ★ 4.9 (1,054) reviews
Okendo is an all-in-one marketing platform built for Shopify brands that want to turn happy customers into loyal advocates. It combines reviews, referrals, surveys, quizzes, and loyalty tools – all designed to boost engagement, build trust, and drive long-term growth.
Top features:
- Photo and video reviews to build trust and drive conversions
- Referral rewards to grow your customer base organically
- Customer surveys to uncover insights and improve retention
- Personalized quizzes that guide product discovery and boost sales
- Unified customer profiles combining reviews, referrals, and survey data for smarter rewards
Pros and Cons:
Loloyal Loyalty Popup
Best for: Lightweight loyalty without slowing down store speed
Free plan available: Yes – up to 25 orders/month
User Rating: ★ 4.9 (707 reviews)
Loloyal is a streamlined Shopify app that helps brands turn one-time shoppers into loyal customers. With points, VIP tiers, and referrals built in, it’s designed to increase retention and customer lifetime value – all without complex setup. The no-code interface and multi-language support make it ideal for global stores looking to build loyalty fast.
Top features:
- Lightweight install that won’t slow down your store
- Popup-style rewards widget for easy customer interaction
- Support for games, memberships, and subscriptions
- Reward actions on Instagram, TikTok, and X to boost engagement
- POS sync and insights for tracking performance across channels
Pros and Cons:
Growave: Loyalty & Wishlists
Best for: All-in-one solution for DTC stores
Free plan available: Yes – 100 orders/month
User Rating: ★ 4.9 (1,234 reviews)
Growave offers a full suite of tools designed to help Shopify merchants build loyalty, drive upsells, and boost customer engagement. It combines loyalty programs, wish lists, product reviews, referrals, and social sharing features under a single dashboard.
Top features:
- Loyalty programs with points, tiers, and custom rewards
- Wishlists and gift cards to boost repeat purchases
- Product reviews and referrals built into one platform
- Custom loyalty landing pages for better branding
- Social login and sharing tools to increase engagement
Pros and Cons:
BON Loyalty Rewards Referrals
Best for: Global Shopify stores
Free plan available: Yes – up to 500 orders/month
User Rating: ★ 4.9 (1,447 reviews)
BON is a flexible loyalty app made for Shopify stores of all sizes. Its clean interface and powerful features make it easy to set up rewards that drive customer loyalty. From showing points directly on product pages to sending automated emails, BON helps keep shoppers engaged without extra effort.
Top features:
- Cross-channel rewards across online store and Shopify POS
- Points shown on product pages to nudge conversions
- Automated emails for referrals and point reminders
- Supports 250+ languages and multiple currencies
- Point expiration settings to encourage timely redemptions
Pros and Cons:
Rise.ai: Gift Cards & Loyalty
Best for: Stores focused on gift cards & store credits
Free plan available: No (Starts at $19.99/month)
User Rating: ★ 4.7 (764 reviews)
Rise.ai takes a different approach to loyalty by focusing on store credit, digital wallets, and gift cards – making it a great fit for brands that want to retain customers without using points. It’s especially useful for businesses with high return volumes or those offering post-purchase credit incentives.
Rise integrates well with Shopify and is ideal for merchants who want a credit-first loyalty experience that works both online and in-store.
Top features:
- Store credit rewards instead of traditional points
- Digital wallets for easy redemption and balance tracking
- Gift card campaigns for promotions, holidays, and referrals
- Seamless refund-to-credit workflows
- Works online and in-store with Shopify POS
Pros and Cons:
Yotpo: Loyalty & Rewards
Best for: Data-driven marketers and enterprise stores
Free plan available: Yes – up to 100 orders/month
User Rating: ★ 4.6 (890 reviews)
Yotpo Loyalty is a powerful app made for growing and enterprise-level Shopify brands. It comes with over 20 ready-made campaigns and helps you track important metrics like ROI, average order value, and customer lifetime value.
It’s a great fit if you want to scale your loyalty program with data and automation, especially if you already use other Yotpo tools like reviews or SMS.
Top features:
- 20+ pre-built loyalty campaigns to launch fast
- Tiered rewards to keep top customers engaged
- No-code design tools to match your brand
- Detailed insights on ROI, AOV, and customer value
- Works seamlessly with Yotpo Reviews, SMS, and Subscriptions
Pros and Cons:
Final thoughts
Customer loyalty is one of the most powerful drivers of sustainable eCommerce growth. With the right Shopify loyalty app, you can:
- Turn one-time buyers into repeat customers
- Lower your customer acquisition costs
- Build a brand that people genuinely stick with
Whether you need the advanced flexibility of Joy, the no-code simplicity of Smile, or the gift-card power of Rise.ai, there’s a loyalty solution here to fit your business and your goals.
Ready to grow with retention? Choose the app that fits your needs – and start building loyalty that lasts.
