Shopify Development 
In this blog, we curated the top 6 best Shopify variant options apps, highlighting their key features, pricing, and real merchant feedback. If you’re looking for key features like color swatches, advanced variant option personalization, or variant display on collection pages, this list will help you find the most fit for your store.
| App | Rating | Reviews | Pricing | Key Features | Recommended For |
|---|---|---|---|---|---|
| NS Color Swatch Variant Images | 4.9 | 151 | Free & Paid ($6.99 – $9.99/month) | Diverse swatch types, customizable option styles, collection page display, auto-translated labels, unified variant listings | Fashion, accessories, beauty, and custom product stores |
| Variant Option Product Options | 4.7 | 1,092 | Free & Paid ($9.99 – $19.99/month) | Unlimited custom options, file uploads, add-on pricing, image swatches, product personalization | Jewelry, apparel, personalized product stores |
| Swatch King: Variants Options | 4.9 | 1,988 | Free for Shopify Partners, Paid ($5 – $99.9/month) | Grouped listings, flexible swatch display, collection page swatches, inventory visibility tools, CSV/API support | Fashion, footwear, and multi-color product brands |
| Infinite Product Options | 4.8 | 3,935 | Paid ($12.99/month) | Engraving & customization fields, bundles, conditional logic, radio buttons, dropdowns, checkboxes | Engraving, print-on-demand, and custom product stores |
| Globo Product Options, Variant | 4.9 | 3,362 | Free & Paid ($12.90 – $24.90/month) | Flexible input types, conditional logic, reusable templates, CSV import/export, add-on pricing | Custom/personalized products, product bundles |
| OPTIS Product Options, Variant | 5.0 | 1,496 | Free & Paid ($9.99 – $49.99/month) | 18+ option types, dynamic pricing, editable cart, Shopify discounts integration | Print-on-demand, custom bundles, detailed configurations |
1. NS Color Swatch Variant Images
- Rating: ⭐ 4.9 (151 Reviews)
- Pricing: Free plan available, Paid plans ($6.99 – $9.99/month)
Key features
- Diverse product variant types: Provide a range of choices including text, images, color swatches, dropdown menus, and buttons for a more dynamic product display.
- Customizable variant design: Tailor the appearance of options by adjusting shapes, tooltips, borders, and shadows to align with your brand identity.
- Collection page display: Highlight product options and color swatches directly on your homepage or collection pages for quick browsing.
- Variant-specific image display: Show only the images that correspond to the selected variant, offering a clearer shopping experience.
- Automatic variant label translation: Effortlessly localize your store with auto-translated product option labels for international customers.
- Unified variant listings: Present related items as variants while keeping them listed on separate product pages for better organization.
Reviews from Shopify merchants
- Efficient automation: Merchants appreciate the time saved as variant images and swatches are auto-synced and assigned.
- Simple to install and navigate: Users frequently comment on how beginner-friendly and easy the app is to set up.
- Highly flexible design: Many highlight the extensive customization features, especially for adapting swatch styles to fit their store’s aesthetic.
- Enhances clarity and boosts conversions: Store owners observe that the app streamlines product and collection pages, helping customers choose faster.
- Outstanding customer support: The support team, including Lily and Rachel, receives high marks for their responsive and hands-on assistance.
✔️ Recommended for: Stores in fashion, beauty, accessories, or custom products looking for a fast, visual, and highly adaptable way to manage product variants and elevate the shopping experience on both product and collection pages.
2. Variant Option Product Options
- Rating: ⭐ 4.7 (1,092 Reviews)
- Pricing: Free plan available, Paid plans ($9.99 – $19.99/month)
Key features
- Flexible input types: Add custom text boxes, checkboxes, file uploads, and photo upload fields for personalized products.
- Add-on pricing: Enable extra charges for product add-ons to increase average order value.
- Infinite custom options: Support for unlimited product variations beyond Shopify’s default limit.
- Variant image swatches: Display variant color swatches and custom variant image options visually.
- Product personalization tools: Use advanced builders for custom products, including dropdowns, text fields, and image-based options.
Reviews from Shopify merchants
- Perfect for personalization-heavy stores: Merchants like jewelry brands mention how the app offers much-needed flexibility for custom orders.
- User-friendly setup: Store owners praise the app’s intuitive interface, noting it’s easy to create and manage custom options.
- Highly responsive support: Developers like Jon and Martin are frequently mentioned for their quick response time and hands-on installation help.
- Removes Shopify’s option limits: Users love how the app helps them surpass Shopify’s 100-variant limit without hassle.
✔️ Recommended for: Jewelry shops, apparel brands, and personalized product stores that need infinite variant flexibility, image swatches, and smooth setup support for custom product options.
3. Swatch King: Variants Options
- Rating: ⭐ 4.9 (1,988 Reviews)
- Pricing: Free for Shopify Partner Stores, Paid plans ($5 – $99.9/month)
Key features
- Unified product swatches: Link individual products as variant swatches to simplify the selection process for shoppers.
- Flexible variant display formats: Offer a mix of color swatches, buttons, dropdown menus, price-based options, and more for flexible presentation.
- Swatch on collection pages: Showcase variant swatches like color and size directly on category and collection pages to enhance browsing.
- Smart stock management: Automatically hide sold-out variants, confirm size selections, support over 100 variants, and activate low-stock notifications.
- Efficient bulk management: Easily organize swatches and variant groups using CSV uploads or API integration, with full compatibility for Shopify Markets.
Reviews from Shopify merchants
- Customizable and scalable tools: Store owners value the smooth setup and bulk upload options, especially helpful for handling extensive inventories.
- Fine-tuned layout control: The team’s willingness to help adjust swatch placements to match specific design needs is a standout feature for many users.
- Optimized for mobile: The app performs reliably across devices, with responsive fixes for mobile-specific display challenges.
- Exceptional support team: Lohit and the Swatch King team consistently earn praise for their hands-on assistance, helpful video guides, and speedy problem-solving.
✔️ Recommended for: Fashion, footwear, and multi-color product brands looking for robust swatch functionality, effortless product grouping, and quick, expert support to drive variant-based conversions.
4. Infinite Product Options
- Rating: ⭐ 4.8 (3,935 Reviews)
- Pricing: Paid plan ($12.99/month)
Key features
- Versatile option types: Add text inputs, radio buttons, checkboxes, dropdowns, color swatches, and more.
- Add-on bundles: Link options to product bundles and upsells to increase average order value.
- Product personalization tools: Support engraving, monogramming, and custom printing directly from the product page.
- Conditional logic display: Dynamically show or hide options based on customer selections.
Reviews from Shopify merchants
- Effortless installation & integration: Merchants love the smooth setup and how well the app integrates into Shopify stores without breaking design.
- Highly customizable UI: Store owners appreciate the ability to present product options in a more polished, user-friendly layout.
- Reliable support team: Agents like Emily are frequently praised for fast turnaround and detailed assistance with styling and performance tweaks.
- Enhanced shopping experience: Users highlight that their product pages became more interactive and streamlined, helping customers explore options smoothly.
✔️ Recommended for: Merchants offering engraving, print-on-demand, or custom bundles, especially stores with complex product configurations that need visual flexibility, fast support, and stable performance.
5. Globo Product Options, Variant
- Rating: ⭐ 4.9 (3,362 Reviews)
- Pricing: Free plan available, Paid plans ($12.90 – $24.90/month)
Key features
- Variety of input types: Incorporate text boxes, file uploads, color pickers, variant-specific images, dropdown menus, and checkboxes for flexible product customization.
- Support for add-on pricing: Apply additional charges to specific option selections, helping boost average order value.
- Conditional display logic: Customize which options appear based on previous customer choices, creating a more streamlined experience.
- CSV bulk import/export: Manage extensive product catalogs and variant configurations with ease using CSV files.
- Reusable option templates: Assign pre-set custom options across individual products or entire collections efficiently.
Reviews from Shopify merchants
- Ideal for custom product setups: Merchants frequently mention how effortlessly they can build and organize intricate product options, perfect for personalization.
- User-friendly interface with smart logic: The app’s intuitive layout and dynamic conditional logic enable smooth creation of tailored forms.
- Effective add-on pricing: Many use this feature to offer optional upgrades or customization charges, and love the option to hide add-on products from view with help from support.
- Reliable and friendly support: Helen from the support team is often praised for her quick, helpful, and solution-oriented assistance, even with advanced code requests.
✔️ Recommended for: Custom and personalized product stores, as well as those offering product bundles, looking for powerful customization options, smart logic control, and dependable support.
6. OPTIS Product Options, Variant
- Rating: ⭐ 5.0 (1,496 Reviews)
- Pricing: Free plan available, Paid plans ($9.99 – $49.99/month)
Key features
- Over 18 option types: Choose from a wide variety including image swatches, text inputs, buttons, dropdown menus, file uploads, and more.
- Extra charge functionality: Set additional fees for custom selections to help increase your average order value.
- Dynamic conditional logic: Display or hide options based on customer input to keep the shopping experience clean and relevant.
- Editable cart options: Allow customers to revise their selections directly in the cart, with real-time price adjustments.
- Seamless Shopify discount integration: Works effortlessly with Shopify’s built-in discount features.
Reviews from Shopify merchants
- Highly customizable and powerful: Store owners appreciate the extensive option variety and how easily they can create unique product setups.
- Essential for detailed product configurations: Especially valued by merchants offering personalized products or intricate add-ons.
- Easy transition and professional design: Many have migrated from other apps and found OPTIS easier to use with a more polished frontend.
- Responsive and helpful support: The support team is known for quick, friendly responses and even goes the extra mile to verify app integrations post-setup.
✔️ Recommended for: Stores offering print-on-demand, personalized items, or large product catalogs, ideal for those who need advanced swatch types, conditional logic, and full Shopify compatibility.
FAQs
How can I translate variant options labels?
You can use the variant label translation feature in the Pro plan of NS Color Swatch Variant Images to automatically translate option names for global customers. This ensures your product options remain localized and easy to understand across different markets.
How can I make images change based on the selected variant?
Shopify variant options apps like NS Color Swatch Variant Images, Swatch King, and Infinite Product Options allow you to assign specific images to each variant. When a customer selects a variant, only the relevant images are shown, keeping the product gallery clean and improving the shopping experience.
How can I group products as variants (combined listings) without Shopify Plus?
You can use the combined listing (also known as product group) feature in Shopify variant options apps such as NS Color Swatch Variant Images or Swatch King. This lets you display multiple related products as variant swatches while maintaining separate URLs, perfect for SEO and conversion without needing Shopify Plus.
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