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How to Say NO to Customers Without Making Them Angry? 

How to say no to customer

Do you find it hard to say no to customers?

Helping customers to solve problems and satisfying them is the prime priority of anyone working in customer service. However, in some cases, you are unable to meet customer requests and have to say no to them. 

Saying no to customers is never an easy thing as it may disappoint them and even drive them away. No worries! This article will show you 6 simple ways to say no to customers without dissatisfying them.

When should you say no to a customer?

Your words can cause either damage or strengthen your relationship with customers. As a result, any company must get this right across all customer service channels. So you need to know when to say “No” to customers without giving them a bad experience.

1. When it comes to self-preservation

You need to know that your time and energy when working with customers as a service representative is limited. If you take the time to solve the problem, make the customer happy and get the customer’s gratitude, then it’s justifiable. But sometimes, you should set limits and say no to customers to keep yourself healthy. 

Obliging an unreasonable, lengthy demand from a customer may consume time and effort that you could have used to assist other customers. You risk burning out if you don’t pick your conflicts and distribute your efforts wisely.

In case customers are too demanding and rude, you should be strong enough to say no. It is sometimes acceptable to end a relationship with an abusive customer.

2. When a customer tells you to violate company policy

Unfortunately, some of your customers fall into this category and will try to get discounts or special treatment. Your desire to please the customer, especially if they have a complaint, may lead you to give in to unreasonable demands.

When a customer tells you to violate company policy

In the long term, it will be detrimental to you if you violate company policies to appease a customer. It may result in disciplinary action and encourages the consumer to use force again.

6 ways to say no to customers in a positive way  

1. Thank them for interest

When a customer requests something that you can not offer, saying no directly might upset and disappoint them

Instead, take a deep breath and show appreciation for their interest. Let them know to them that you value their business and are still willing to assist them in any manner possible.

2. Show empathy to customers

Empathy statements enable you to connect with your customers. In most circumstances, when you have to break bad news, you should start with empathy to show your customers that you care and would do your best to help them.

To show empathy to customers, you can use some phrases like “I see why you’d need this” or “I see why you’d need this.”

3. Explain why you can’t do what they want

Customers can occasionally make impractical requests when you deal with them directly. In this situation, explaining why you can’t do it right now can help them realize how things work. It helps you to gain customer trust because they know you’re being honest with them.

Explain why you can't do what they want

Customers will understand that you are paying attention to their problems. They will be upset and frustrated if you tell them “No” without explaining why. However, you will allay their fears if you provide a thorough explanation.

4. Apologize to them

You haven’t done anything wrong just because you apologized. It simply implies that you accept responsibility for how the customer feels and empathize with their situation. Use a genuine tone of voice and body language to apologize. Customers will appreciate this gesture and will feel more at ease as a result.

Always be truthful with the customer. Say so if their desire cannot be satisfied. It will make them feel even more let down if you tell the consumer that you’ll check and get back to them.

Apologize to them

Instead, keep it genuine and look for a constructive way to apologize to them. If you’re unsure, consider if you’d use the same tone of voice to say “sorry” about the problem to a friend or colleague. If speaking to them that way would feel strange, then don’t speak to your consumer.

5. Make customers feel heard

Listening to customers is one of the essential parts of providing outstanding customer service. It demonstrates that you appreciate their time and feedback. 

You can say things like, “I know how you feel,” or “I get where you’re coming from.” This will show customers how much you care about their wants and how eager you are to give them what they require. This is a critical component in saying no without saying no!

6. Come up with a solution to the problem

Come up with a solution to the problem

The best method to gain your customer’s trust is to prove that you are genuinely engaged. Whether you have a solution or not, you must try everything possible to locate it and provide an alternative 

Some common phrases you can use to say no to customers

1. When a customer asks for something that’s impossible

Example 1: “I’m sorry to disappoint you, but it is not something we can do.” I recognize how important this is to you. Please let me know if there is anything else we can do to assist.”

Example 2: “I understand how you feel, and I apologize that we cannot satisfy your request now.” “Is there anything else I can do for you?”

Example 3: “Thank you for bringing this to our attention.” Unfortunately, we are unable to fulfill your request at this time. “We want to look into this and see how we can improve in the future.”

2. When a customer requests a service you don’t provide

Example 1: “We appreciate you contacting us. We don’t currently provide that service, but we’re always exploring ways to serve our customers better. I apologize, and if there is anything else we can do to assist you, please let me know.”

Example 2: “I can see how it would be helpful to you, but we do not currently provide that service.” However, if your needs are enhanced in the future, please contact us, and we will be pleased to help!”

Example 3: “I want to thank you for your interest in our business. While we don’t have it right now, we’d like to keep in touch with you and explore how we might support you in the future.”

3. When a customer requests an upgrade or a discount

Example 1: “Thank you for contacting us about this.” We are constantly working to enhance our services and provide the best possible experience for our customers. Unfortunately, no sales are currently available.”

Example 2: “I recognize your sentiments and thank you for your interest in our offerings. Unfortunately, we cannot offer upgrades or discounts at this time.”

Example 3: “We don’t have any current promotions, but we always update our website with new information.” I recommend returning later to see if anything has changed.”

When a customer requests an upgrade or a discount

No need to write your response from scratch; save these phrases and use them any time with the macro feature from NestDesk. This feature enables you to create, save, and automate template messages to commonly asked questions. 

Wanna see how it works in action? Let’s try NestDesk for Free now. Deliver a better service experience to your customers

Be confident when saying no to customers

Many companies continue to believe that “the customer is always right.” However, that attitude is primarily based on the worry that your firm does not truly understand what your customers want. As a result, management uses that motto to conceal its underlying motive for being unwilling to reject client requests.

You’ll suffer due to the same thinking when you don’t understand what your customers desire. If it’s best for you, say “No” to your consumers naturally and confidently.

Being able to say no to customers confidently is challenging to master. It takes time and experience, and even the most experienced support representative may struggle.



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