Email Marketing 
If you’re reading this, chances are you’re looking to boost your sales and grow your business using an email marketing app. Well, look no further because we’ve got just the thing for you! In today’s world, email marketing is one of the most effective ways to reach your customers and increase sales.
And lucky for you, we’ve done the research and found the best email marketing app for Shopify. Now, we’ve come to help you achieve your business goals. So sit back, grab a cup of coffee, and let’s dive into the world of email marketing!
7 Compelling reasons to embrace email marketing for your Shopify store today
Boost customer engagement and retention
Email marketing apps provide a platform to send targeted and personalized email campaigns that resonate with customers. By leveraging segmentation and automation features, stores can send relevant content to specific groups of customers based on their interests, behaviors, or preferences.
This can lead to higher open and click-through rates, increased website traffic, and ultimately, better customer retention.
Drive sales and revenue
By building a strong email list and crafting compelling campaigns, stores can encourage repeat purchases, upsells, and cross-sells.
Moreover, email campaigns can help generate buzz and excitement around new product releases or seasonal events, driving more traffic and sales to the store.
Build brand loyalty and credibility
Consistent and informative communication with customers can help strengthen brand loyalty and credibility. By keeping customers informed about the latest news, events, and product releases, stores can create a sense of community and foster a positive brand image.
Additionally, email campaigns can be used to solicit feedback, reviews, or testimonials from customers, which can help build trust and credibility with potential customers.
Streamline marketing efforts
By leveraging segmentation and automation features, stores can create targeted campaigns that resonate with specific groups of customers, without the need for manual intervention.
This can save time and resources, allowing stores to focus on other marketing efforts or core business operations.
Track and analyze campaign performance
Email marketing apps provide a wealth of data and analytics that can be used to measure campaign performance and optimize marketing strategies. By tracking metrics such as open rates, or and conversions, stores can identify trends and patterns in customer behavior. Thus, refine their campaigns accordingly.
Additionally, A/B testing features can be used to experiment with different messaging, offers, or designs, and determine what resonates best with customers.
Stay ahead of the competition
Email marketing is a constantly evolving field, with new trends and best practices emerging all the time. By utilizing an email marketing app, stores can stay up-to-date with the latest trends.
Stores can also leverage new strategies to create innovative and effective campaigns. This can help differentiate the store from competitors and attract new customers.
Nurture leads and prospects
By sending targeted and personalized campaigns, stores can educate and encourage them to make a purchase.
Moreover, email campaigns can be used to re-engage dormant or inactive customers, and entice them to come back to the store.
How to choose the best Shopify email marketing app?
Integration
Ensure that the email marketing app can seamlessly integrate with Shopify and other tools or platforms used by the store, such as CRM, social media, or e-commerce platforms.
Features and functionality
Evaluate the app’s features and functionality, such as segmentation, automation, personalization, A/B testing, and analytics, to determine whether they align with the store’s goals and needs.
Ease of use
Consider the app’s user interface and ease of use, as well as the availability of customer support, training, and documentation.
Pricing and scalability
Assess the app’s pricing plans and packages, as well as its scalability and flexibility, to determine whether it can accommodate the store’s budget and growth trajectory.
Deliverability and compliance
Ensure that the app follows industry standards and best practices for email deliverability and compliance, such as CAN-SPAM regulations, GDPR, or CASL.
Reputation and reviews
Check the app’s reputation and reviews on third-party sites, such as G2, Capterra, or Trustpilot, to gauge customer satisfaction and feedback.
Customization and branding
Evaluate the app’s customization and branding options, such as templates, design tools, and branding elements, to ensure that the store’s email campaigns align with its visual identity and brand messaging.
7 Best email marketing app for Shopify you shouldn’t miss
NestSend
Overview
NestSend is a really cool app for Shopify email marketing! It’s super easy to use because it has a drag-and-drop interface that lets you design your emails without any coding. And if you’re not sure how to get started, NestSend has tons of templates you can choose from for any occasion.
One of the best things about NestSend is how seamlessly it integrates with your Shopify store. You can easily connect your store to NestSend, so you can use all the data you have about your customers to create personalized email campaigns that really speak to them.
Another great feature of NestSend is the “Pop-Up form” feature. This lets you create a form that pops up on your store’s website to collect email addresses from visitors. You can use this to grow your email list and reach more people with your campaigns.
But the real magic of NestSend comes from its Automation Flow. This is where you can create automated email campaigns that are triggered by specific actions your customers take on your site.
And with the Segmentation Trigger feature, you can create really personalized flows that are triggered when a customer falls into a specific segment. This means you can send really targeted messages to different groups of customers, which can lead to higher conversion rates and more sales.
And if you create an email campaign that you really love, you can save it as a template for later use. This can save you a ton of time if you want to create a similar campaign in the future.
Pricing plan
NestSend is currently offering a pricing plan that includes a free option. This plan allows users to send up to 30,000 emails per month without incurring any costs. This is a great option for individuals or businesses who have a moderate volume of emails to send each month and want to keep their expenses low.
With NestSend’s free plan, users can enjoy the benefits of a reliable email-sending service without having to worry about exceeding a set number of emails or paying extra fees.
Privy
Overview
If you are a seasoned Shopify user, chances are you are familiar with Privy. This email marketing application is highly sought after in the Shopify app market.
Privy is a versatile tool that offers a multitude of features. For instance, it enables you to alert your customers via email or SMS whenever you introduce a new product to your store.
Furthermore, with Privy, you can easily create email campaigns that target cart abandonment, exit-intent, and cart value without any hassle.
On top of that, this email marketing application allows you to conduct A/B testing on your campaigns, send out autoresponders and reminders, and build mobile-responsive popups.
Pricing plan
If you possess 100 or fewer email contacts, you may utilize Privy without incurring any cost. Nevertheless, to expand your emailing range and reach a broader audience, you would be required to upgrade to one of the premium plans, including Starter, Growth, and Conversion only.
The Starter plan, priced at $30 per month, permits you to send emails to up to 1500 contacts. The Growth plan, which costs $45 monthly, enables you to reach a maximum of 2,500 contacts. Finally, the Conversion only plan, priced at $70 per month, allows you to send emails to up to 5,000 contacts.
AVADA
Overview
With more than 100 pre-designed email templates at your disposal, AVADA is an exceptional substitute for Privy. Not only is it user-friendly, but it also eliminates the need for coding or graphic design expertise to create visually appealing emails.
Similar to Privy, AVADA includes an exit-intent popup, abandoned cart recovery automated emails, and a powerful A/B testing functionality. Additionally, it provides a range of popup options, including in-line, multi-step, and flyout popups.
Pricing plan
AVADA offers a cost-effective solution for Shopify merchants who wish to dip their toes in the water of email marketing. As an added bonus, it is completely free to use. Nonetheless, if you surpass the 500 email contacts mark, you will be required to upgrade to the Advanced plan, which costs $47/month.
Klaviyo
Overview
Klaviyo offers an array of pre-designed popup templates that can be easily customized and implemented on your Shopify website.
Moreover, it provides you with the ability to integrate sign-up forms on your website to transform your visitors into loyal subscribers. With its audience targeting capability, you can personalize your messaging to a specific group of your audience, enhancing engagement and satisfaction.
In addition to these features, Klaviyo’s SMS functionality enables you to establish a direct communication channel with your customers through text messaging. This feature can help you to build a stronger relationship with your customers and foster brand loyalty.
Pricing plan
Fortunately, Klaviyo offers a cost-free plan for you to kickstart your email marketing efforts. Under this scheme, you can dispatch emails to a maximum of 500 emails and 150 SMS sent monthly.
However, if your business requirements surpass these thresholds, then you may consider upgrading to Klaviyo’s premium packages. Klaviyo’s premium plans are priced differently for email and SMS marketing respectively.
Omnisend
Overview
Omnisend is an all-encompassing marketing platform, true to its name, that empowers businesses to create personalized marketing messages for their customers through various channels including SMS, email, and newsletters.
One of the standout features of Omnisend is its cart abandonment functionality, which enables businesses to recover potentially lost sales by reaching out to customers who left their store without completing their purchase. This feature is similar to what we have seen in other email marketing apps we have reviewed so far.
The platform also offers an intuitive drag-and-drop editor that allows businesses to create visually appealing emails within a few minutes. Moreover, Omnisend provides a plethora of pre-built email templates that businesses can easily customize and use for their marketing campaigns.
Pricing plan
If your contact list consists of fewer than 250 individuals, you can benefit from Omnisend’s free services. However, for a larger number of contacts, upgrading to the Standard or Pro plans becomes necessary. The Standard plan comes with a monthly fee of $16, while the Pro plan costs $59 per month.
MailChimp
Overview
Mailchimp offers some of the most comprehensive reporting tools for e-commerce, such as the ability to track product sales from specific campaigns, total revenue generated, click maps, and geolocation tracking.
Customers on the Standard plan and above can also leverage Mailchimp’s content optimizer, a tool that provides recommendations for making emails more captivating.
Moreover, Mailchimp provides an extensive library of automation templates, including abandoned cart notifications, reorder reminders, and lost customer recovery, among others. Additionally, Mailchimp offers transactional email and retargeting ads to help boost your marketing efforts.
Pricing plan
For up to 500 contacts and 1000 emails sent monthly, MailChimp comes free of cost. If you have up to 1500 contacts, you would be required to upgrade to Essential plan for the starting price of $26.50/ month.
Seguno
Overview
Seguno offers a wide range of pre-designed email campaign templates that can be quickly customized to fit your brand and message. These templates cover a variety of campaigns such as “coming soon,” “discount reminder,” “welcome,” and “repeat purchase” emails, among others. With Seguno, creating a professional email campaign is just a few clicks away.
In addition, Seguno provides a smart reporting tool that allows you to track the performance of your email newsletters and campaigns. This feature helps you understand how your emails are performing and gives you insight into areas that may need improvement.
Furthermore, Seguno integrates with Canva, allowing you to easily design your email campaigns with beautiful visuals that reflect your brand’s unique style.
Pricing plan
Seguno offers a free plan for its users, as long as they have 250 subscribers or fewer. In case you exceed this threshold, you will need to upgrade to the paid plan, which is available at a starting price of $10 per month.
Try out the magic today!
In today’s world, email marketing is a crucial part of any business strategy, and choosing the right email marketing app can have a significant impact on the success of your campaigns. With the right app, you can create effective campaigns that engage your audience, drive conversions, and grow your business.
When evaluating email marketing apps for Shopify, it’s important to consider key features such as ease of use, automation capabilities, list management, and integration with Shopify.
With our top pick, NestSend, you’ll have access to all these features and more. So why wait? Start using the best email marketing app for Shopify today and watch your sales grow!
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