Ecommerce News 
The holiday season is just around the corner, and Meta has rolled out exciting new ad tools for businesses to capture the holiday shopping surge. For businesses and advertisers, this is an ideal time to fine-tune strategies and maximize sales by leveraging Meta’s updates. With the new ad tools, formats, and advanced AI-enabled optimization, you can take your advertising to the next level this holiday season.
What are the latest updates?
So, without any further ado, let’s break down what’s new and how it can impact your ad strategy.
New ad options from Meta
Meta has introduced new ad tools and formats to help businesses engage customers more effectively this holiday season. Here’s what’s new:
1. Promo code highlighting
One of the most impactful features Meta introduced is the ability to prominently display promo codes within ads. These promo codes allow you to offer personalized discounts and first-purchase offers directly through ads, making it easier for customers to apply for discounts.
For example, when running ads on Facebook or Instagram, you can now highlight your promo codes, simplifying the process for customers to claim discounts. This feature will also extend to Instagram Reels, increasing visibility and interaction across platforms.
2. Reminder ads
Another valuable tool is reminder ads. Initially, it’s designed to notify users about upcoming events, product launches, or sales. But now, reminder ads also come with additional functionality. Advertisers can use these ads to drive traffic to a mobile app, where customers can make purchases and receive timely notifications about special offers.
New ad abilities from Meta
Meta isn’t just introducing new formats—they’re also enhancing ad abilities to give advertisers more control and flexibility in reaching audiences.
1. Site links for multiple landing pages
Meta has expanded the ability for you to add multiple landing pages to a single creative on Facebook Feed. This allows customers to navigate directly to the product pages that interest them most, making the shopping experience smoother and more user-friendly.
For instance, a company selling snacks can now feature multiple categories—snacks, beverages, and holiday-themed products—all within a single ad. Users can click through to the specific landing page that fits their needs, all with one click.
2. Highlight nearby locations
Meta is also helping businesses capture both online and offline sales. This fall, they’ll begin testing a new feature that allows you to show ads to people most likely to shop in-store. You can highlight your nearby locations, giving customers the convenience of planning their next store visit directly from the ad.
3. Location-based targeting for travelers
With holiday travel on the rise, Meta is introducing location-based targeting for businesses looking to reach tourists, visitors, and shoppers. For example, someone planning a holiday trip might engage with social content related to the city they’ll visit. Meta’s new ad capabilities will allow you to target these individuals, capturing seasonal sales from people searching for local experiences.
Why these updates matter for businesses
Meta’s latest advertising updates reflect a deeper focus on helping businesses navigate the highly competitive holiday season. With tools designed to offer more flexibility in ad formats and better engagement through promotions and reminders, you can reach their audience more effectively across various touchpoints.
Let’s break down why these updates are crucial for businesses:
- More advanced automation: Tools like promo code highlighting and reminder ads offer better ways to guide customers down the conversion funnel with less manual effort. Combined with Meta’s Advantage+ shopping campaigns, these ad formats bring creative diversification, helping you achieve better performance through automation.
- Omnichannel capabilities: Whether you’re optimizing for online sales or driving in-store visits, Meta’s location-based targeting ensures your ads are meeting customers wherever they are, providing seamless integration between online and offline sales.
- Creative diversification: With more options to diversify your ad formats, you can increase campaign efficiency and reach more potential customers. During the holiday season, when competition is fierce, creative flexibility can give you the edge to stand out.
Next steps to do boost holiday campaigns with Meta’s updates
To get the most out of Meta’s holiday updates, here’s what you should consider:
- Incorporate promo codes: Start using promo code highlighting in your ads to maximize customer engagement. Consider testing first-purchase offers and personalized discounts to see which resonates best with your target audience.
- Use reminder ads for upcoming sales: Set up reminder ads to inform customers about upcoming sales, product launches, or events. Make sure to create urgency by reminding them of sales end dates and encouraging immediate action.
- Leverage site links for efficient navigation: Use the new site links feature to drive traffic to different product categories or specific landing pages. This can be especially useful if you have a wide range of products to promote during the holiday season.
- Target local shoppers with location-based ads: If your business has a physical store, make sure to take advantage of location-based targeting. Use this feature to capture nearby shoppers and tourists, driving them to your store during the holiday rush.
Conclusion
Meta’s holiday-focused updates provide a wealth of new tools to help businesses reach their target audience more effectively, optimize campaigns, and maximize sales. Whether you’re driving online sales or looking to bring more customers to your physical store, these features offer the flexibility and precision needed to stand out in a competitive holiday market.
At NestScale, we’re excited to help businesses navigate these new opportunities. By utilizing NestAds and taking full advantage of Meta’s updates, Shopify merchants can seamlessly track their performance and optimize their ad strategies for success this holiday season.
Stay ahead of the competition this year by leveraging the latest tools from Meta—your customers are waiting, and so are the sales.
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