Email Marketing 
Are you tired of losing sales because of abandoned shopping carts? You’re not alone! Abandoned carts are a significant problem for online businesses, but there’s an effective solution to recover them: abandoned cart emails.
In this blog, we’ll showcase seven examples of successful abandoned cart email templates that you can use to win back lost sales. We’ll also discuss the essential elements that make abandoned cart emails effective. Keep reading to learn how abandoned cart emails can help you take back those lost sales!
What is an abandoned cart email?
So you know when you go to a store to buy something, but then you change your mind and leave without buying anything? Well, that’s kind of what an abandoned cart is. Someone goes to your online store, adds things to their shopping cart. However, they don’t complete their purchase and leave without buying anything.
An abandoned cart email is a reminder email you can send to people who left items in their cart. The email encourages them to come back and complete their purchase. It’s a way to try to get them to come back to your store and buy the things they were interested in.
6 Elements of an effective abandoned cart email
When sending abandoned cart emails, it’s important to include certain elements for them to be effective. These elements can make a big difference in the success of your email campaign.
Attractive subject line
The subject line is a crucial element of an abandoned cart email. It needs to grab the customer’s attention and encourage them to open the email. A good subject line should be short, clear, and emphasize the benefit of completing the purchase.
Engaging copy
When you send an abandoned cart email to potential customers who left items in their online shopping carts, you want to make sure they actually read and engage with your message. That’s where an engaging copy comes in!
If your email is boring and doesn’t catch their attention, they’ll likely just ignore it. But if you write a copy that’s interesting and persuasive, you increase the chances they’ll return to complete their purchase.
Appealing abandoned items
Abandoned items are important in an abandoned cart email because they remind customers of what they left behind. Customers might have forgotten about their abandoned items, or they might need a gentle push to make a purchase. Including abandoned items in an email can also make the customer feel like the email is personalized just for them.
Special incentives
Incentives are important in abandoned cart emails because they motivate customers to complete their purchase. By offering a discount or free shipping, customers are more likely to return to their cart and make a purchase. Without incentives, customers may ignore the email and not complete their purchase.
Persuasive CTA
A persuasive CTA (call-to-action) is crucial in an abandoned cart email. It motivates the recipient to take action and complete their purchase. Without a strong CTA, the email may not have the desired effect of bringing the customer back to the website to make the purchase. A clear and persuasive CTA can make a big difference in the success of an abandoned cart email campaign.
Credible social proofs
Including social proof in an abandoned cart email can encourage the recipient to complete their purchase. People are more likely to trust the opinions and actions of others. Showing that other customers have successfully bought the same product can increase their confidence in making the purchase. This can ultimately lead to more sales and a better conversion rate.
7 Abandoned cart email templates to win back your sales
Whiskey Loot
Whiskey Loot’s abandoned cart email is a fine example of how creative copywriting can be used to lure customers into completing their purchases. This email provides customers with all the essential information they need to make a purchase. It does this by presenting a list of compelling reasons to buy its whiskey. It also addresses frequently asked questions and utilizes a clean and visually appealing design to highlight the call-to-action.
Why does it work?
What sets this email apart is that it goes beyond simply trying to generate a sale. Instead, it prioritizes informing the recipient and building trust, while staying true to Whiskey Loot’s distinct brand voice.
This approach can be highly effective in increasing customer loyalty and engagement. When crafting your own abandoned cart emails, it is important to strike a balance between enticing and educating your customers, depending on the nature of the product you sell.
PEEL
Peel’s abandoned cart email boasts an impressive feature: free shipping. The offer not only incentivizes customers to complete their purchases, but also entices them to add more items to their cart. The email follows a classic structure for abandoned cart emails, consisting of an introduction, the items in the cart, a call to action, a section for questions, and a footer.
Why does it work?
What makes this email particularly effective is the sense of urgency it creates through its messaging. While the text doesn’t have a bold heading, it includes phrases like “Don’t wait too long!” and “Order today!” that motivate buyers to act quickly. Peel strikes a balance between urgency and approachability, as evidenced by the more relaxed language used in the heading, “Still thinking it over?”
Furthermore, the email adds a personal touch to the company by featuring the founders’ signatures at the bottom. This gesture humanizes the brand and makes it feel more approachable, which is especially beneficial for smaller businesses whose leaders are directly involved in day-to-day operations.
Ugmonk
Ugmonk has devised a distinct strategy for their abandoned cart emails that stands out from the rest. Instead of bombarding the customers with generic promotional content, they focus solely on personalization. The email is designed to give the impression that the owner and designer are reaching out personally to address any concerns or queries the customers may have.
Additionally, the email includes two conveniently placed calls to action (CTAs) that enable the customers to complete their checkout process instantly if they so choose. This simple yet effective approach is likely to resonate well with your target audience.
Why does it work?
What sets this email apart is the way it conveys a friendly, conversational tone that makes it feel like a message from a friend rather than a sales pitch from a company. The fact that the email is signed by the CEO of the company, who mentions his passion for design, adds to its personalized touch. If your company is small or has a niche product, taking a similar friendly and frills-free approach could work wonders for you.
This email exemplifies an ideal abandoned cart email as it encompasses all the essential elements. It features excellent copywriting, a conspicuous call-to-action and personalized content that displays the customer’s cart and conveys urgency.
The text “Going, going, (almost) gone” and “Our popular items sell out fast” are persuasive and captivating to customers, motivating them to finalize their purchase promptly, so they do not miss out on the product.
Why does it work?
The closing of the email with a call-to-action prompts the customers to seek answers and subscribe to product updates. This approach highlights the importance of keeping the customers informed of the latest products, ensuring they do not miss out on anything.
Target
Target’s approach to abandoned cart emails is different from other retailers, as they offer customers a discount on the items left in their cart. With the subject line “New price alert” and a call-to-action that reads “Time to check out,” Target creates a sense of urgency that makes it difficult for customers to resist completing their purchase.
However, if the discount alone doesn’t entice the customer, Target also suggests similar items to encourage further browsing and shopping.
Why does it work?
Target’s design of this email mirrors their website’s user experience, which is very interesting. This is a great approach for retailers with a large catalog of products. For instance, including a navigation menu at the top of the email can make it easier for customers to find and purchase the items they’re interested in.
Drop
An excellent instance of abandoned cart email is demonstrated by Drop, which effectively employs both images and copywriting to entice customers. By utilizing bolded text stating “ends in 19 days,” Drop builds a sense of urgency that compels customers to act promptly.
After conveying this sense of urgency and including a clear call-to-action, Drop suggests other items that the customer may be interested in based on their previous cart activity. This approach is an effective strategy to entice the customer to return to the website and explore additional items, increasing the likelihood of completing a purchase.
Why does it work?
Drop effectively elicits a feeling of urgency without being overly aggressive in its approach. It showcases an array of enticing product visuals that effectively capture the attention of potential customers. Of particular note is the expanded catalog positioned beneath the initial screen, which offers a wider range of options for the shopper to explore and consider.
Casper
One impressive aspect of this particular illustration is how Casper leverages social proof. In the contemporary marketing landscape, word-of-mouth and reviews hold greater significance than ever before. In instances where customers abandon their carts, it could indicate that they haven’t finished conducting their due diligence.
Casper’s abandoned cart email serves as a helpful tool that enables customers to effortlessly resume their research from where they left off. Additionally, the email features concise yet persuasive language and clearly visible calls-to-action that encourage the customer to resume shopping.
Why does it work?
Casper’s email is concise, straightforward, and impactful. It contains a prominent call-to-action that’s impossible to ignore. However, we particularly admire the secondary call-to-action, which encourages readers to “Read more reviews.” In some cases, a potential buyer may be hesitant to complete a purchase because they’re unsure if Casper is truly “worth it.” Providing access to additional reviews can be the key to convincing this type of buyer.
3 Best practices to make more conversion from your abandoned cart email
Maintain your brand identity
Maintaining your brand identity is super important if you want to increase your chances of getting more conversions from abandoned cart emails. If your abandoned cart email looks totally different from your website or has a different tone, your customers might not even recognize it’s from you and ignore it.
By keeping your brand identity consistent, you’re reminding them who you are and what you’re all about, which can make them more likely to engage with you again. So, it’s definitely a best practice to stick to your brand identity when reaching out to customers who’ve left your site without taking any action.
Don’t overdo discounts
Incentives might get customers to complete their purchases, but they could also train them to expect discounts every time they abandon their cart. So, in the long run, it could hurt your profits because people might start to hold off on buying until they get a discount. It’s all about finding the right balance between enticing someone to complete their purchase and not giving away the farm.
Send follow-up emails
Sending follow-up emails is a best practice to get more people to take action on an abandoned email. When someone doesn’t respond to an email, it’s possible they just forgot or got distracted. A follow-up email can serve as a gentle reminder to them to take action. Additionally, the follow-up email can also provide additional value, such as a discount or more information, which can motivate the person to take action.
FAQ(s)
Can I send multiple abandoned cart emails to the same customer?
Yes, you can send multiple abandoned cart emails to the same customer, but you need to be careful not to overdo it. Sending too many emails can annoy customers and make them unsubscribe from your mailing list. It’s best to limit the number of abandoned cart emails to two or three at most and space them out over a few days.
Can I offer a discount on my abandoned cart email template?
Yes, offering a discount can be a powerful incentive to encourage customers to complete their purchases. You can offer a small discount, such as 10% off, or a free shipping offer to sweeten the deal. Just make sure that the discount has a time limit to create a sense of urgency and is not too large, as this can reduce your profit margins.
How often should I send abandoned cart emails?
The frequency of abandoned cart emails depends on your business and customer behavior. A good strategy is to send one email within 24 hours after the cart was abandoned and a follow-up email within a few days. Consider factors such as the value of the items and the customer’s purchasing history.
How do I know if my abandoned cart email template is effective?
To measure the effectiveness of your abandoned cart email template, track email open rates, click-through rates, and conversion rates. A/B testing can be used to compare different versions of your email template and optimize your email campaigns for better results. Regularly testing and refining your email templates based on data-driven decisions will help improve their effectiveness.
Can I automate my abandoned cart emails?
Yes, email marketing apps like NestSend can provide a simple and effective way to set up and manage automated abandoned cart email campaigns. With NestSend, you can set up triggers based on customer behavior to send targeted and personalized emails that are more likely to convert. Additionally, NestSend allows you to track and analyze your email campaigns’ performance to optimize your email templates and improve conversion rates.
Don’t let abandoned carts hold back your revenue!
Sending an abandoned cart email is an effective way to recover lost sales and increase your conversion rates. By including key elements like a catchy subject line, engaging copy, abandoned items, incentives, persuasive CTA, and social proof, you can create a compelling email that encourages customers to complete their purchases.
If you’re looking for a platform to help you create and send abandoned cart emails, NestSend is a great option. With its user-friendly interface and powerful features, NestSend can help you recover lost sales and grow your business. Don’t let abandoned carts hold you back—try NestSend today and start winning back your lost sales!
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