Meet Mega Digital
Scaling D2C brands across multiple channels like TikTok and Meta is no easy task, but Mega Digital thrives in this space.
Specializing in paid ads, their team helps brands reach new heights. But as their client base grew, so did the complexity of managing omnichannel ad performance.
Dealing with data across channels
Get to know Jason, the Performance Marketing Manager at Mega Digital. He leads a team driven by a clear mission: to deliver seamless, data-driven ad campaigns that optimize performance across multiple channels for their clients.
However, when running ads for clients, his team struggled when:
- Tracking omnichannel ad performance manually for clients was cluttered and time-consuming.
- The performance reports for both platforms and Shopify are inconsistent, making it a headache to figure out which channels were truly driving conversions.
“We ran the campaigns for a natural soap brand in Australia and New Zealand spending $35K on Meta. When we expanded to TikTok, the 2 platforms were over-attributing for about 15%. It was NOT possible to make data-driven decisions.”
Mega Digital’s team needed a more effective way to track their ad performance:
“We needed a tool that can centralize data from all our marketing channels so we can easily compare the performance of each one. It should also track accurate ad data. Knowing true CAC and ROAS will help us make better budget decisions and improve overall results for our clients.”
A solution that brings clarity to chaos
NestAds turned out to be the game-changer for Mega Digital. Whether it was analyzing ad performance or optimizing strategies for clients, NestAds became an essential toolkit in their workflow.
Tracking with greater accuracy
While many platforms rely on client-side tracking, NestAds goes further by integrating server-side tracking pixels to ensure that the data collected is as accurate as possible.
This gave Jason’s team the confidence that their metrics were reliable, reducing the risks of over-attribution or miscalculating key metrics such as CAC and ROAS.
Gaining holistic customer journey insights
The ability to uncover and track both detailed and aggregated customer journeys in a timeline format was another game-changer.
Jason’s team could now follow the customer’s every step, from the first ad interaction to the final purchase, seeing how each touchpoint contributed to the overall conversion.
Understanding users at a deeper level
NestAds didn’t stop at tracking single interactions, it enabled Jason’s team to explore how different user groups behaved over time.
The cohort analysis feature allowed them to dig deeper into user segments and the average time between purchases and repeat behaviors. The team, thereby, got valuable information to refine re-engagement strategies, optimize campaign timing, and ultimately increase repeat purchases for their clients.
Boosting speed and efficiency
Perhaps the greatest thing was the efficiency NestAds brought to the team’s workflow. Centralized dashboards saved Jason’s team 4-5 hours every week by automating reporting and consolidating data.
This meant more time for the team to refine creative strategies, rather than getting stuck with manual processes.
Doubled down on success
With NestAds, Jason’s team could have reliable, actionable data that led to smarter decision-making, plus, the agility to respond in real-time to campaign performance.
After just 1-month of using NestAds, Mega Digital saw a great impact on their work efficiency. Here’s what happened:
- 2x Ad Spend for clients
- Maintained 2.5x ROAS
- Saved 4-5 hours per week on reporting
More time, better insights, bigger wins
For Mega Digital, NestAds was the key to unlocking new levels of performance for their clients. By solving the problem of inaccurate data and enabling data-driven decisions, NestAds empowered them to scale their campaigns and get more done in less time.
“If you’re running an eCommerce brand and want to scale efficiently, I highly recommend NestAds. It saves time, gives you clear insights, and helps you invest your budget where it matters most. And it definitely won’t break the bank like other attribution tools you see on the market right now.”
Ready to unleash the power of Marketing attribution?
See how NestAds can transform your marketing strategies with all-in-one dashboard, multi-touch attribution, server-side tracking, and customer journey mapping. Start making smarter decisions and scale with confidence.
