How can you view your most visited pages on GA4?
Unlike Universal Analytics, GA4 focuses on event-based tracking, meaning that page views are recorded as an event rather than a session-based metric. While this change enhances flexibility in tracking user interactions, it also means that some familiar reports have been restructured.
To find your most visited pages in GA4, there are two primary methods:
- Using the “Pages and Screens” report – A straightforward way to identify which pages get the most views.
- Using the “Landing Page” report – Useful for understanding which pages users first land on when visiting your site.
The key difference between these two methods is how GA4 counts page views. The Landing Page report tracks only the first page a visitor lands on when they enter your site, while the Pages and Screens report counts views for every page a visitor navigates to during their session.
For example, here’s how GA4 records views for two pages a customer visits in your store across both reports:
| Pages | Pages and screens report | Landing page report |
| Collection page | 1 | 1 |
| Product page | 1 | 0 |
That’s why, when figuring out which page gets the most views in your store, I recommend looking at it from two different angles.
Option 1: View most visited pages through pages and screen report
The Pages and Screens report gives you a clear view of which pages on your Shopify store get the most traffic. Here’s how to access it:
1. Open GA4 and navigate to the Reports section in the left-hand menu.
2. Under the Engagement category, click on Pages and Screens.
3. Once inside, you’ll find key metrics like:
- Views – The total number of times a page was viewed.
- Users – The number of unique visitors to the page.
- Average engagement time – How long users typically stay on the page.
- Event count – The number of interactions that happened on that page.
By default, the report sorts pages by views, so you’ll instantly see which pages attract the most traffic.
Option 2: View most visited pages through landing page report
If you want to see which pages are the first entry points for visitors, the Landing Page report is the way to go. This report helps you understand which pages are bringing in the most new visitors to your Shopify store.
1. Go to the Reports section in GA4.
2. Under the Engagement category, click on Landing Page.
Once you’re in, you’ll see key metrics similar to the Pages and Screens report, but with a focus on first-touch interactions:
- Sessions – The number of times users entered your site through that page.
- Engagement rate – The percentage of engaged sessions (users who stayed on the page, scrolled, or interacted with your content).
- Key events – If you’ve set up key events, this will track them (by default, it shows the number of purchases).
Why is finding the most visited page crucial for your business?
Identifying your most visited pages isn’t just about tracking numbers – it’s about gaining real insights that can help you fine-tune your Shopify store’s marketing and conversion strategy.
By looking at this data from both angles, you can make smarter, more strategic decisions.
- Optimize high-traffic pages for better conversions – Your most visited pages should work harder for you. If a page gets a lot of traffic but isn’t converting, consider improving your CTA placement, refining the content, or even optimizing page load speed.
- Boost your SEO and content strategy – Knowing what’s already attracting visitors helps you double down on what works. You can create more content on similar topics, improve keyword targeting, strengthen internal linking, or fill in content gaps to attract even more traffic.
- Understand customer intent and behavior – Your top pages reveal a lot about what visitors are looking for. Use this insight to optimize marketing campaigns, refine ad targeting, and guide customers toward high-converting pages.
Improve ad performance with data-driven insights – If you’re running paid ads, knowing which pages contribute most to conversions helps you make better targeting decisions. You can direct ad traffic to pages that actually drive sales rather than just clicks.
