Mastering Server-Side Tracking for Shopify:
A Comprehensive Guide

This eBook is your complete guide to mastering server-side tracking on Shopify, covering key differences from client-side tracking and offering step-by-step setup for platforms like Facebook, TikTok, Google Ads, and GA4 to boost your marketing performance.

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Download this ebook to learn about:

What is server-side tracking and how it works?

How to implement server-side tracking on Shopify

Advanced server-side tracking with Google Ads & GA4

Differences between server-side & client-side tracking

How to set up conversion APIs & event APIs

How to choose the right server-side tracking tools

About Authors

Derrick

CEO @ NestScale | Provide smart & accurate ad tracking solutions for SMEs | Ad tracking & Marketing attribution for Shopify SMEs

Derrick is an ad tracking and attribution expert with over 5 years of experience working with Shopify SMEs to optimize ad tracking and refine attribution tools. He likes sharing insights into ad tracking, data analytics, and optimization tips to help merchants boost their ROAS.

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Linda

Chief Marketing Officer @ NestScale | Smarter Ads spend to increase Shopify e-commerce ROAS | Ad Management & Optimization

Linda is our Chief Marketing Officer with over 3 years of experience in advertising for e-commerce. She enjoys writing and sharing new insights on ad management, analytics, and optimization, providing valuable knowledge for businesses looking to enhance their ad performance.

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