Mastering Server-Side Tracking for Shopify:
A Comprehensive Guide
This eBook is your complete guide to mastering server-side tracking on Shopify, covering key differences from client-side tracking and offering step-by-step setup for platforms like Facebook, TikTok, Google Ads, and GA4 to boost your marketing performance.
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Download this ebook to learn about:
What is server-side tracking and how it works?
How to implement server-side tracking on Shopify
Advanced server-side tracking with Google Ads & GA4
Differences between server-side & client-side tracking
How to set up conversion APIs & event APIs
How to choose the right server-side tracking tools
About Authors
Derrick
CEO @ NestScale | Provide smart & accurate ad tracking solutions for SMEs | Ad tracking & Marketing attribution for Shopify SMEs
Derrick is an ad tracking and attribution expert with over 5 years of experience working with Shopify SMEs to optimize ad tracking and refine attribution tools. He likes sharing insights into ad tracking, data analytics, and optimization tips to help merchants boost their ROAS.
Linda
Chief Marketing Officer @ NestScale | Smarter Ads spend to increase Shopify e-commerce ROAS | Ad Management & Optimization
Linda is our Chief Marketing Officer with over 3 years of experience in advertising for e-commerce. She enjoys writing and sharing new insights on ad management, analytics, and optimization, providing valuable knowledge for businesses looking to enhance their ad performance.
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Mastering Server-Side Tracking for Shopify: A Comprehensive Guide
Mastering Server-Side Tracking for Shopify: A Comprehensive Guide This ebook is your complete guide to master server-side tracking on Shopify, covering key differences from client-side tracking and offering step-by-step setup ...
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