In the fast-paced world of digital advertising, understanding the impact of your campaigns is like holding the keys to success. Welcome to
It’s safe to say that there exists a different attribution model for each situation. Among the various types of model, the last
One of the most balanced attribution model – Position-based (also known as U-shaped attribution), has been utilized by businesses all around the
In the ever-evolving landscape of digital marketing, understanding the journey your customers take before making a purchase is crucial. This will allow
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